Puseletso Mafisa
The commercial context of digital footprints: advertisers, publishers, and aggregators
Skills / Knowledge
- The three main kinds of entities who work together to track users and create composite profiles are the advertisers, publishers, and aggregators
- A third-party cookie is typically placed by large data aggregators and tracks information between your computer and the websites that you visit
- The websites can still guess your age, sex, income, and other details from your reading and browsing habits. This information is collected and passed on by aggregators to advertisers and publishers
Issued on
March 10, 2025
Expires on
Does not expire